Partners Policy
DADA MARKETING REGULATIONS
Media and Advertising Regulations
We view our partners and affiliates as trusted extensions of Dada itself and hold our partners to the same standards that we hold ourselves. A key to our collaborative success is to create consistency within our messages. We want to ensure that consumers have a great experience and are treated fairly.
Prohibited Channels
• Incentivized traffic
• Any advertising served through or with adware /spyware /malware
• Email (unless expressly authorized by Dada in writing)
• MySpace profile postings
General
Copy, Offers and URLS
• All uses of “free” and similar terms are strictly prohibited in any and all advertising including link copy, ad copy, URLs, etc.
• Similar terms prohibited include but are not limited to: “No Charge,” “Zero Cost,” “No Fee,” etc.
• All uses of “Bonus” and similar terms are strictly prohibited in any and all advertising including link copy, ad copy, URLs, etc.
• Similar terms prohibited include but are not limited to: “complimentary,” “extra,” etc.
Prohibited Use Examples:
- Get Free ringtones now
- So many ringtones, download at no charge!
- www.freeringtones.com
- www.nochargeringtones.com
- www.ringtonefreeoffer.com
- free.ringtone.com
- No ringtone charge
- Free tones with purchase
Violations
Dada will police campaigns on an ongoing basis, and will notify you immediately of any violations we see tied to your campaigns. If violations are not remedied within 12 hours, Dada will block your affiliate ID until fixed and all payments from the time of the reported violation will be forfeited until the violation is remedied.
